![]() ![]() Filmmakers therefore need to recognise the increasing diversity of their global audience, and what is going to resonate with this audience.įilms with a diverse cast are likely to have more varied characters and original storylines that excite audiences However, foreign film markets are becoming increasingly important for Western filmmakers as the global middle class is becoming more diverse over time. ![]() According to Christy Haubegger, leader of the CAA’s multicultural development group, these results show that “people want to see a world that looks like theirs”.įilms are not reflecting the diversity of the Western population, let alone the world. Looking at films released between 20, the CAA found that the average opening weekend for a film that attracted a diverse audience (38% to 70% non-white) was $31 million compared to $12 million for films with non-diverse audiences.Īdditionally, seven of the 10 largest movies had an opening-weekend audience that was majority non-white (as measured by Comscore PostTrak). This necessitates a diverse cast, which typically comes hand in hand with diverse characters and storylines, enabling a film to be reflective of the diverse world that we live in and more relatable for non-white audience members.Īttracting a greater number of audience groups is part of the explanation for why diverse films are more commercially successful. One important and obvious aspect of this is seeing actors that look like real people, and maybe even look like and represent you, the audience. The most powerful films are often those that the audience feel they can relate to on some level. People want to watch films that reflect the world around them and that they can relate to ![]()
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